Privacy Policy

Last updated: June 22, 2026

Pefli (“Company”, “we”, “us”, or “our”) is committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy (“Privacy Policy”) or our practices regards to your personal information, please contact us at contact@pefli.com.

When you visit our website https://pefli.com (the "Website") and use any of our services (the "Services"), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. If there are any terms in this Privacy Policy you do not agree with, please discontinue use of our Services immediately.

1. What Information Do We Collect?

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you register on the Website, place an order, express an interest in obtaining information about us or our products, or when you contact us.

The personal information we collect may include:

• Identifiers & Contact Details: Names, phone numbers, email addresses, shipping/mailing addresses, and billing addresses.

• Credentials: Usernames, passwords, and security hints used for authentication and account access.

• Payment Data: We collect data necessary to process your payment if you make purchases, such as your payment instrument number (credit/debit card numbers) and the security code associated with your payment instrument. All payment data is securely processed and stored by our integrated, PCI-compliant third-party payment gateways (such as Shopify Payments).

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the Website. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information. This data is primarily needed to maintain the security and operation of our Website, and for our internal analytics.

2. How Do We Use Your Information?

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use the information we collect:

• To Fulfill and Manage Orders: To process your purchases, payments, returns, and exchanges made through the Website.

• To Manage User Accounts: To facilitate account creation, login, and keep your account in working order.

• To Deliver Marketing Communications: To send you promotional emails and SMS marketing messages tailored to your preferences. You can opt out at any time.

• To Improve Our Services: For data analysis, identifying usage trends, and optimizing our storefront layout and product selection.

• To Protect Our Services: For fraud monitoring and prevention to ensure a secure shopping environment.

3. Will Your Information Be Shared With Anyone?

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. This includes sharing data with essential service providers like shipping carriers and order fulfillment partners to ensure your products arrive safely.

We do not sell your personal information to third parties for commercial purposes.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to provide a seamless shopping experience, remember your cart items, and deliver targeted advertising.

You can choose to set your browser to remove or reject cookies, but please note that this could affect the availability and functionality of our Website.

5. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

6. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. Your checkout process is fully protected with standard SSL/TLS encryption. However, please remember that no electronic transmission over the internet can be guaranteed 100% secure.

7. Your Privacy Rights

Depending on your location, you may have the right to request access to, correction of, or deletion of your personal information.

• Account Management: You may review, change, or terminate your account at any time by logging into your account settings.

• Email Marketing Opt-Out: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of our emails.

8. California Residents Privacy Rights (CCPA)

California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for direct marketing purposes.

Additionally, California consumers have the right to request the deletion of their personal data, know what data has been collected, and not face discrimination for exercising their privacy rights. To make such a request, please contact us at contact@pefli.com.

9. SMS & Mobile Messaging Policy

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your orders, including abandoned checkout reminders) and text marketing offers.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications and text marketing offers. Text marketing messages will not exceed 5 times a month. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. Message and data rates may apply.

10. Updates to This Notice

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Revised” date and will be effective as soon as it is accessible. We encourage you to review this policy frequently.

11. Contact Us

If you have questions or comments about this Privacy Policy, you may contact us via email at: contact@pefli.com